Ad Specs

Facilitate Digital Specifications

 

Facilitate Digital adhere to publisher creative specifications, particularly with regard to file size and style guidelines. If a publisher does not offer a creative specification, Facilitate Digital recommend adherence to IAB standards.

 

When Image-tracking i.e. FFA is hosting the creative file, the Flash click action is managed by FFA. This allows for creative to be built to the one click action specification for all publishers on your media schedule. Whilst FFA accepts all common click actions, a Flash Click Action Guideline is provided below.

 

Please note: Consideration should be given as to whether a creative file will be publisher ad served in the future, if so it should be built to the publisher click action specification. All Flash ad units must be accompanied by a backup GIF/JPEG creative.

 

 

Flash Click Action Guideline

 

on(release)
{
   getURL (_level0.clickTAG, "_blank");
}

 

This must be defined as being on a button instance. The clickTAG variable is case-sensitive and must be specified as "clickTAG".

 

Click Action Flash Version Comments
on(release)
{
   getURL (_level0.clickTAG, "_blank");
} 		7 or lower Most publishers accept Flash Version 7. However, Flash Version 7 is case sensitive. When publishing in Flash Version 7, the Click Action must exactly match the Publisher's case specification when site-serving (utilising FFA's 1x1 pixel tracking or click tracking). Please refer to Publisher's Specifications for more information.

 

Download the Flash Creative Instructions Guide

Download Facilitate Digital's recommended creative naming conventions

 

For agencies who would like to use more advanced scripts, they are advised to check with the publisher to see if that would be acceptable.

 

 

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