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Every day we help our clients’ leverage their online success through the use of our digital marketing technologies. Understanding how industry influences impact your online marketing is also a key part of our business. We invite you to read our Thought Papers on industry topics and trends.
2008
IAB - Interactive Campaign Setup Best Practices
Released May 2008
(read more)
IAB - Internet Advertising Revenue Report, 2007 Full-Year Results
Released May 2008
(read more)
A Digital Intelligence Revolution?
The start of a new year always suggests boundless possibilities and a wealth of opportunity. Although observed, I don't think anyone could have
predicted the level to which the markets have fallen, the challenges for dominance in industry or the rises and falls
that have recently plagued the digital media space.
(read more)
2007
IAB - Interactive Billing Methods Best Practices
Released October 16, 2007
(read more)
The Big Online Trends for 2008 - and what they mean for you (Part 1)
Anyone’s who’s been through the Dot.com boom will feel a sense of déjà
vu about the state of online today. A myriad of new businesses, technologies and sites are
springing up overnight…
(read more)
SEM
– Are you getting the most out of your campaigns?
In this article, I outline four common scenarios that lead to bad performance in an SEM campaign
…
(read more)
It’s all about the (real-time measurement) data
If you want to understand where the $600 billion dollar (US funds of course) worldwide advertising market is headed, follow the money … into the online/digital advertising market. (read more)
The ten common questions of Search Engine Marketing
9th October 2008
October training schedule now available