Creative Visibility and Duration reporting formally launched in Europe

Following several months in Beta, Facilitate Digital is delighted to announce the formal launch of Creative Visibility and Duration (CVD) reporting on the European hub of its FFA ad serving platform. This reporting is particularly powerful given the growth of performance media buying and its release further reinforces FFA’s credentials as the market leading ad server for performance focused advertisers.

CVD reporting provides a new level of insight unavailable before. It gives a highly detailed understanding of whether an ad has been seen rather than simply delivered to a page and, if it has been seen, for how long it was visible on the page. This introduces a whole new level of accountability to the media buy. Through CVD reporting, Agencies and their Advertisers can expect to:

• Understand the real performance of their advertising. As such, a new metric ‘eCTR’ has been introduced that calculates the CTR based on the ads actually seen, not just bought
• Negotiate better rates with publishers on placements based on the quality of their delivery
• Work with Creative Agencies to ensure the call-to-action is delivered within an optimal timeframe

CVD Reporting enables Agencies and Advertisers to extract a better Return on Investment from their online media activity. Furthermore, it is incredibly easy to set up and data is captured within 15 minutes of activation.

Axel Jonuschies, Director AdTechnology, GroupM Germany GmbH, testifies to the value CVD reporting delivers to advertisers;

“Efficient monitoring and control of online advertising is increasingly being demanded by our customers, with the measurement of creative visibility measuring gaining in importance. We have been early in identifying this requirement and by cooperating with Facilitate Digital we have been able to implement an integrated visibility reporting system. It´s obvious that additional tracking costs will be caused with this new tracking possibility but at the same time it will be a profitable investment for the advertisers as their resulting findings will be significantly more valuable.”

Oliver Weiss, Managing Director for Facilitate Digital in EU:

“Agencies are the trustees of the media budgets of their advertising clients. Therefore, to ensure quality and to have the deepest insights available at any time of the life cycle of a campaign, agencies need to have the right tools in place. Creative Visibility and Duration reporting is a capability that has been developed in close collaboration with some of our biggest clients in response to strong market forces. None of our major competitors offer this kind of capability and, of those few competitors that do, none do so at a price point that is as attractive to ROI focused advertisers.”

To learn more about Creative Visibility and Duration reporting, please click here.