Facilitate Digital bolsters regional hub in Shanghai
Facilitate Digital, a leading global provider of digital marketing technology and services to the digital media sector, is increasing its presence in APAC through their regional hub in Shanghai.
The hub services existing local & regional clients such as GroupM, OMG, and Mediabrands across the company’s entire suite of products. With staff numbers increasing by 20, the hub will now function as a centre of technical and service excellence for Facilitate’s flagship FFA and Symphony products.
Ian Lowe, CEO remarks, “We have had some major client wins over the last 6 months, and we believe that the time has come to invest even more in the region. As we have seen from recent hires, we know that both the technical & customer service skills available to us here in China can really help us reach our demanding goals, to ensure our products continue to be at the forefront of the digital industry”
Facilitate’s market leading workflow tool, Symphony, assists media agencies in the planning, buying, billing and trafficking of all digital campaigns, and boasts a user base of over 1,000 digital planners, in 15 countries. FFA 5.0’s imminent release is in response to the increased digital media tracking requirements from clients in the region. Key features include localised language support, data de-duplication, and Creative Visibility and Duration Reporting (CVD) reporting that informs the advertiser whether creative is delivered above or below the fold and, if it was viewed, how long it was viewed for.
The office will be led by Jonathan Axworthy, who has over 10 years’ digital marketing experience in the UK, Australia and China. His remit will incorporate the management of existing clients in China, Japan, Singapore, Malaysia and Hong Kong, as well as Facilitate’s growth in the Asia Pacific region.
Jonathan concludes, “Having been with Facilitate Digital for the last 12 months building up our customer service team, I can’t wait to also increase our technical development output from here in China, for the benefit of our entire global client base”
About Facilitate Digital
Facilitate Digital is a leading global provider of digital marketing technology and services to the digital media sector. Established in 2001 and headquartered in Sydney, Australia, Facilitate Digital has a global footprint spanning Sydney (HQ), Shanghai, Singapore, London, Stockholm, Hamburg, NYC, San Francisco & Auckland.
Since its foundation in 2001, Facilitate Digital has rapidly evolved into a leading global provider of integrated digital marketing solutions. Facilitate’s client list includes some of the most sophisticated media agencies and advertisers worldwide in multiple territories across the globe: Mediacom, MEC, Mindshare, Maxus, Zenith Optimedia, OMD, PHD, Carat, Citibank and UPC.
Facilitate Digital is publicly listed on the Australian Stock Exchange (ASX: FAC)
Contact
Jonathan Axworthy – GM Asia.
Tel: +86 1368 177 5455
Email: jon@facilitatedigital.com