FFA 5.0 Launched to Asia Pacific region
Facilitate Digital is delighted to announce the launch of FFA version 5.0 to its Asia Pacific region. This release sees the completion of the global application upgrade and represents a major re-architecture of the platform, delivering a number of significant enhancements and innovations to Facilitate Digital’s leading ad serving solution for Agencies and Advertisers.
The FFA 5.0 release includes many exciting new features to further streamline campaign workflow and enrich the data sets available to our clients, reinforcing FFA’s credentials for advertisers seeking rapid deployment and greater ability to maximize their Campaign ROI. Key new developments include:
- Seamless integration between FFA and Facilitate Search: One login only to execute campaigns across channels, and access the de-duplicated data set generated
- Creative Visibility and Duration Reporting (CVD): New reporting that informs the advertiser whether creative is delivered above or below the fold. And, if it is viewed, how long it was viewed for. Key performance metrics are calculated based on whether the advertising is actually viewed, providing real insight into actual campaign performance and a whole new level of accountability to the media buy
- Multi-language capabilities: The application interface will now be available in simplified Chinese in preparation for deployment to the Chinese market
“In a region with requirements as diverse as APAC, this release introduces advanced, market leading functionality while continuing to make the execution and management of digital campaigns faster and easier, leaving more time to analyse performance. It is particularly pleasing that it comes at a time when our regional client base are really beginning to embrace the operational efficiencies and increased effectiveness an integrated toolset can provide”, adds Damien Thomson, Managing Director – Asia Pacific.
Tom Peacock, Commercial Director, adds, “These major architectural changes to FFA are exciting because they represent a major step towards us achieving our longer term goals of ever tighter integration of the Facilitate Digital technology platform. The unique breadth of our offering, which incorporates the market’s leading cloud-based workflow and trading platform ‘Symphony’, provides clients with the flexibility to cherry pick the solutions they want”.
Contact:
Tom Peacock – Commercial Director
Tel: +61 (0)2 9690 3987
Email: tom.peacock@facilitatedigital.com