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How the “Do Not Track” privacy legislation and AdChoices will affect on-line advertising
Background Privacy is a balancing act. Too little privacy worries internet users too much privacy hamstrings the online advertising industry. On Wednesday, 9th May 2012 Barack Obama and Senator Jay Rockefeller will…
How IAB AdChoices is developing in different directions in the UK and Central Europe
The Facilitate Digital team in Europe is working closely with the OVK (IAB in Germany) to develop the new AdChoices technology for the central European markets of Germany, Austria and…
CVD study suggests huge wastage in online advertising in Western Europe
By Timothy Whitfield, Global Director of Technical Innovation The Issue: Impressions are sold but never seen Brand awareness tools have recently become a very hot topic in more advanced digital…
The merger of DDS and MediaBank to create ‘MediaOcean’
Facilitate Digital believes the announcement of the proposed merger between Donovan Data Systems and Mediabank (to create MediaOcean) constitutes a significant and exciting inflection point for the media industry. In…
Facilitate Digital and Trade Me team up
Facilitate Digital and Trade Me have teamed up to deliver greater value for advertisers. This will see Trade Me offer all advertisers low-cost third party ad serving for standard advertisement formats…