Starcom sign with Facilitate Digital
28th February, 2006

Digital marketing technology provider Facilitate Digital have secured leading Publicis agency Starcom as a new client.

'This is enormous validation of the sophistication, robustness and integration capabilities of our digital marketing tool set' said Facilitate Digital CEO, Ian Lowe

Lowe added; 'Starcom are the incumbent agency for some of the worlds largest and most recognised brands, and so we are delighted to be working with a client of this calibre. As a result, we will be providing adserving and search technology for advertisers as diverse as Sony, Fujitsu, UBS, Suncorp, Subaru, GIO, Hitachi and Sun.'

'There is now clearly a changing of the guard in play. Facilitate Digital continue to attract large agency clients away from more traditional and conspicuous providers. Furthermore, we are now the largest APAC based provider of these technologies, and as a business founded and run by media professionals, feel we offer a unique understanding of the challenges and opportunities confronted by the modern media agency' stated Lowe.

'This is immediately apparent when clients benchmark our capabilities against that of our competitors. The language we speak is a media language, the problems we solve are both practical and commercial. In the end, we have simply aligned our product vision with the future needs of the agency and their clients. Wins such as Starcom hugely validate that', claimed Lowe.