Facilitate Digital partner with leading US software provider Solbright
7th June, 2006
Digital marketing technology provider Facilitate Digital today announced a partnership with leading US based software provider Solbright.
'As a market leader in the provision of sales planning and revenue management software, it makes perfect sense that we would partner with Solbright in order to further our collective cause', stated CEO, Ian Lowe.
'Like us, Solbright have a vested interest in seeing the digital media industry become more efficient and cost effective, and have designed workflow management and sales tools into its product Adsuite specific to the needs of today's online publisher or website. Facilitate Digital's own workflow management tool Symphony, provides precisely these same benefits for the media agency, and so we see significant and ongoing benefit for both publisher and agency by virtue of this partnership', said Lowe.
'In particular, the generation of documents critical to campaign workflow can be further streamlined for all parties via basic integration between the Symphony and Solbright platforms. As we expand our customer footprint beyond APAC into European markets, we expect this type of integration will become increasingly relevant and valuable'.
'We are very excited to integrate the capabilities of Adsuite and Symphony', said Thomas Pace, President and CEO of Solbright, Inc. 'We look forward to serving the needs of publishers and websites in Australia, New Zealand, and elsewhere as both agencies and publishers recognize the need for the integration of their workflows to better serve the needs of the online advertising market.'
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