Fusion

Digital media advertisers are demanding greater accountability from their advertising spend than ever before. Consequently, the industry is seeing exponential growth in the performance media sector, where the publisher is remunerated for the leads or actions they generate. As the market has developed, so has the need for specialist technology that delivers a better ROI.

Fusion delivers

1. Increased Efficiency: Fusion is fully integrated with the rest of the Facilitate Digital campaign execution toolset to ensure the set up and management of performance media activity is achieved effortlessly
2. Increased Effectiveness: With a rich feature set that puts it head and shoulders above the competition, Fusion enables you to derive maximum value from your performance media activity

Key benefits include

• The only solution to de-duplicate acquisition data in real time, allowing publisher systems to optimise continually
• De-duplicates acquisitions across all online channels. Fusion only counts an acquisition once regardless of its source
• Reduce cost through frequency filtration. This allows advertisers to control the award of acquisitions based on minimum exposure levels to the campaign
• Maximise the contribution of affiliate partners. Fusion’s unique XID Parameter informs precisely which affiliate was responsible for the sale. Affiliates are remunerated in both an accurate and timely fashion, increasing their inclination to work hard on your behalf
• Enjoy the benefits of working with channel specialists. Fusion conversion tags can be shared across multiple accounts providing flexibility to work with whomever you choose
• Conversion attribution analysis: Reporting that looks beyond the last click or last impression to identify the relative contribution of each publisher or site to customer acquisition

Fusion is market leading technology that brings greater accountability and the best possible results from performance media activity.

Are your requirements unique?

Give yourself the edge by engaging with the FD Consulting Team.

Contact us to find out more