Facilitate Search
Gain a holistic understanding of your search and display activity with Facilitate Search
- Simplicity: SEM tracking and reporting is activated in minutes
- Flexibility: Work with or without a direct engine API and with any bid management technology
- Integration: De-duplicated data cross-channel provides insight into your campaign performance
Whether managing paid search activity as a stand alone channel or in conjunction with your display activity, Facilitate Search provides a holistic view of multiple engine activity and display data de-duplicated down to keyword level.
Facilitate Search delivers
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Increased Efficiency: Facilitate Search ensures the tracking and reporting set up process is quick and easy, with or without bid management technology
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Increased Effectiveness: Acquire the de-duplicated data you need to understand the broader context of your online channel activity
Key benefits include
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Easy set up. Enjoy the simplicity of using just one tracking string to accurately report on all major engine activity, across bid and campaign management technologies
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API data import. Facilitate Search imports search engine account and campaign data at any time to add it to your tracked performance data – even retrospectively
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Conversion attribution reporting. Facilitate Search and FFA are part of the same family, so all data feeds directly into our Fusion Attribution reporting. This provides a rich understanding of the user’s journey and the relationship between online channels
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Conversion reporting. Report all engine data against conversion metrics. Detailed ROI information across all engine levels or individual conversion and keyword
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Trend reporting. Detailed day-by-day trend charts to understand your campaign performance and user behavior
- UDP reporting. Understand performance against custom values specific to your business, each captured at the point of transaction
- Creative level reporting. SEM creative reporting for improved ROI
