Trading & Workflow
Symphony Media: Automate campaign workflow, integrate the agency toolset and build investment data assets
- Simplicity: Remove complex workflow across the campaign lifecycle, including planning, briefing, scheduling, buying and campaign administration
- Flexibility: A global platform purpose designed to meet the needs of local markets
- Integration: Integration of workflow and business process across 3rd party adservers and finance systems
Digital media is complex. The process of planning, scheduling and executing digital advertising campaigns is manual and inefficient. We need purpose designed tools that understand the highly iterative nature of workflow, that share and synchronise data with other tools, and that create and centralise investment history across the agency.
Welcome to Symphony Media, a whole new way.
- Increased Efficiency: Symphony reduces costs in core business operations including planning, trading, ad operations and finance by removing manual data entry, creating key campaign documents in a single click and automating the push, pull and synchronisation of data between schedule, ad server and finance system
- Increased Effectiveness: Establish taxonomies and naming conventions across planning, buying, ad serving and finance to build uniform data assets. Create a framework under which data may be aggregated and shared across campaigns, clients, agencies, markets and regions
Key benefits include
- Feature rich functionality – automating the creation and management of key campaign documents including briefs, media schedule, insertion orders, production schedules, material instruction and billing/ reconciliation
- Actively manage campaign workflow across multiple key stakeholders including media agency, media vendor and creative agency
- Vendor agnostic integration layer across leading 3rd party ad servers and finance systems.
- A global platform – available in multiple markets, languages and currencies
- Configurable naming convention management creates uniform, connected data assets across investment and campaign performance
- Implementation program includes consulting services such as research, current to future state process benchmarking, migration and change management planning and product customisation
Symphony Media is the world’s leading trading & workflow platform for media agencies.
Contact us to find out more